Thody Consulting SEO And Digital Marketing
SEO is a vital part of web development now, especially for businesses in Tokyo and Japan and ethical SEO brings the lasting results companies need. The massive amount of data, sites and webpages online has led to the situation whereby unless the information and data on a website is served in the most streamlined way possible for the likes of Google, Yahoo, Bing and Ask then having a website can become very arbitrary. The use of on-page search engine optimization is of course the first step though a full digital branding and PR program can be beneficial on a wider level in order to generate buzz, recognition and trust in your brand.
Through the web development work we do at Thody Consulting on-page SEO is a constant focus in regard to all of the content and site coding. Whilst it is great to have a stunning looking site if people are unable to find it unless you specifically direct them to it then it will achieve very little for you. This is why on-page SEO is so important, it helps the likes of Google, Yahoo, Bing and Ask to properly understand what your site is about, and as a result ensure it shows up in the right places when people are searching for different things.
Things which are commonly important to on-page set up are titles and keyword density though there is a much wider list of things that we work to when building out the content for your site so that it is served and recognized in the most efficient and effective way.
Off-Page SEO is of key importance to high Search Engine Results Positions (SERPs). It is also a fairly contentious field of operations which has to be carried out very carefully. A prime point on this is the subject of link building. All of the major search engines hold the number of links a page or site as as being critical to ranking, however they take an incredibly dim view of paid links. That is if you are buying links then you are in most cases infringing their terms of service, and certainly with Google this leads to penalties which can be as severe as your site being completely removed from its index.
As such we never recommend using link building services, they can be exceptionally hazardous to the health of your business. We use other strategies which come through a digital branding approach to SEO.
Digital Branding And Internet Marketing
Branding has always been important to companies who wish to be successful, building up a widely recognized and trusted brand being the core focus. In order to do this marketing is involved, that is serving up information about companies, products and services to people in such a way as to make those people inclined to think favorably about said things and induce them to a feeling of wishing to purchase. The same is necessary online as it is offline, the approaches are in some ways different though.
For this kind of thing a good amount of positive internet based public relations work is highly beneficial, put information out widely regarding your brand, products and services, taking these things to the point where they become widely recognised and accepted. All of which helps to raise you higher in the search engines.
In addition to this outreach to various high authority sites is incredibly useful. By establishing favorable views from top ranking blogs, news sites and other high traffic sites then you draw a degree of success by association. Which leads to your website achieving a greater degree of favor from the likes of Google.
All of this has to be done in an ethical way so that you accomplish quality lasting results which the search engines are happy with. This is why we are very careful about what we do to help rank your site and when required get additional specialist help from the team R1SEO who do ethical digital marketing and have a very strong track record of helping clients to achieve quality rankings through purely ethical search engine optimization in both Japan and overseas.
Thody Consulting SEO Services
Whilst we focus mainly with on-page SEO when building our clients websites we can also help with a full digital branding and internet marketing package, for this we partner with R1SEO due to the depth of knowledge and expertise in both Japan and overseas. They are the best on the web at what they do and together we have achieved stunning result for many clients. It is strongly recommended for all new Thody Consulting web development clients that they undertake a full internet marketing package with this partnered ethical SEO service in order for them to get the best results from their website.